Privacy policy
Last updated: 15 October 2026
1. Who we are
dataTRUST Consultants, part of The ASM Group LLC (“dataTRUST”, “we”, “us”, “our”), is a data privacy and AI governance consultancy based in Dubai, United Arab Emirates. We are the controller of the personal data described in this policy. You can contact us at Info@datatrustconsultants.com.
2. The laws we follow
We handle personal data in line with the data protection laws that apply to the individuals and entities involved, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data, the DIFC Data Protection Law (DIFC Law No. 5 of 2020), the ADGM Data Protection Regulations 2021, the Saudi Personal Data Protection Law, the EU General Data Protection Regulation (GDPR) and the UK GDPR.
3. What personal data we collect
- Contact details you give us when you get in touch or request a consultation: name, business email address, telephone number, job title and organisation.
- The content of your enquiry and our correspondence with you.
- Information about how you use this website, collected through cookies and similar technologies (see section 7).
- Business contact details of clients, prospects and event or publication subscribers.
We do not seek to collect sensitive personal data through this website.
4. Why we use your data and our legal basis
| Purpose | Legal basis |
|---|---|
| Responding to your enquiry and arranging a consultation | Steps taken at your request before entering into a contract; our legitimate interest in running our business |
| Delivering our consultancy and training services | Performing a contract with you or the organisation you represent |
| Sending you information about our services, events and regulatory developments | Your consent where the law requires it; otherwise our legitimate interest in business-to-business marketing, with a right to opt out at any time |
| Running and improving this website | Your consent for non-essential cookies; our legitimate interest in keeping the site secure and working |
| Meeting legal and regulatory obligations, and establishing or defending legal claims | Legal obligation; our legitimate interest |
Where the law requires consent, you can withdraw it at any time without affecting processing already carried out.
5. Who we share data with
We share personal data only where needed: with other offices and companies in The ASM Group, with service providers that support our website, email and business systems and act on our instructions, and with regulators, courts or other authorities where the law requires. We do not sell your personal data.
6. International transfers
Our service providers and group companies may be located outside the UAE, the DIFC, ADGM, Saudi Arabia, the EEA or the UK. Where we transfer personal data across borders, we make sure a lawful transfer mechanism applies, such as an adequacy decision or standard contractual clauses, and we apply the safeguards the relevant law requires. You can ask us for information about the safeguards we use by emailing Info@datatrustconsultants.com.
7. Cookies
This website uses cookies. Strictly necessary cookies keep the site working and remember your cookie choices. With your consent, we may also use cookies that help us understand how visitors use the site. You can accept, reject or change your choices at any time in the cookie settings on this site, and you can block cookies in your browser settings. Blocking some cookies may affect how the site works.
8. How long we keep your data
We keep personal data only as long as needed for the purposes above, including to meet legal, accounting and regulatory requirements, and to deal with any claims. When we no longer need it, we delete or anonymise it securely.
9. Your rights
Depending on where you are and which law applies, you may have the right to be informed about how we use your data, to access it and receive a copy, to have it corrected, to have it erased, to restrict or object to processing, to data portability, and to withdraw your consent. Not every right exists under every law, and some are subject to exceptions. To exercise a right, email Info@datatrustconsultants.com. We may need to verify your identity first, and we do not usually charge a fee.
You can also complain to the authority that supervises your data. These include the UAE Data Office, the DIFC Commissioner of Data Protection, the ADGM Office of Data Protection, the Saudi Data and Artificial Intelligence Authority (SDAIA), the data protection authority in your EU country, and the UK Information Commissioner’s Office. We would appreciate the chance to resolve your concern first.
10. Security
We use technical and organisational measures to protect personal data against loss, misuse and unauthorised access. Access is limited to authorised personnel.
11. Children
This website is for businesses and professionals. We do not knowingly collect personal data from anyone under 18.
12. Links to other websites
This website may link to other sites. We are not responsible for their privacy practices, so please read their policies.
13. Changes to this policy
We may update this policy from time to time. The current version, with its date, is always available on this page.
14. Contact
dataTRUST Consultants, part of The ASM Group LLC, Dubai, United Arab Emirates. Email: Info@datatrustconsultants.com.